It's Up to You, Part 2

Radiohead is on our side.

As one of the most marketable names in the business, Radiohead is in a position where it doesn’t have to give away anything. It has the cache to charge just about any price it wants for its music, and the clout to sue anyone who refuses to pay. But it wants no part of a music industry that labels its own customers as thieves. By declaring, “It’s up to you,” Radiohead made it clear whose side it’s on.

Sounds like a great move for Radiohead. Of course, it's more of a decision in line with their values and beliefs, than a "move" or a marketing ploy. It works, as opposed to, say, treating your customers as thieves. That, too, is not necessarily, a move, but is most definitely a decision in line with the music industry's values and beliefs, which include selling and promoting inferior product with albums full of filler, while turning around and treating all of your customers like criminals.

As Britt Daniel said,

“I think what will happen is a lot of people will download the album for free,” says Spoon singer-guitarist Britt Daniel, “but when it goes on sale, I bet it’ll still be No. 1 [on the album chart]. The bands who get hurt by free file-sharing are [bad] bands. The good bands are going to do fine.

It's Up to You, Part 2